.svg)
Alex was driving his taxi.
Alex loves drinking soda drinks.
His taxi only had two cup holders. One for his passenger and one for him.
He was always frustrated that he couldn’t have multiple sodas for himself.
Alex really loved his soda.
So one day as his tummy started rumbling, an idea popped into his head.
Why couldn’t he have one bottle that holds two liquids?
He thought about it some more..and he realised theres no reason you couldn’t have a bottle with two chambers.
With a quick napkin sketch…Alex approached us
We sent through an non-disclosure agreement to ensure the safety of Alex’s Intellectual property
We then started researching the viability of the idea.
Can one create a bottle with two chambers? Yes. Easy.
Is there anything else on the market? What’s the competition?
What’s the possible price he could sell the product at?
Who can he sell it to? Who will buy this product? (customer segmentation)
After understanding the market a bit better, we moved into concept design
Multiple re-iterations later
We had something that looked good and could move forward.
We had something that was tested vigorously. A market that was hot for DUOMIX. All that was left was to SHIP IT :)
To date Alex has sold over 1 million DUOMIX in the US markets alone. He sold through retailers like Walmart and Safeway.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
.svg)
.png)
